Read the interview with Julius Szaraz, CEO of OZE solutions a.s.
- History of the company at a glance.
Since 1992, we have been developing and manufacturing electrical and electronic equipment and control systems. Since 2001 we have also been developing and manufacturing LED lighting fixtures, since 2015 we have been developing and manufacturing battery storage systems from household to energy, electric vehicle chargers and since 2024 we have been developing and manufacturing wind turbines and hybrid – renewable energy sources, including hydrogen technologies.
- When, why and with what product did you start to consider expanding into foreign markets, in what territories and what opportunities/challenges did this bring you?
From 2023 – LED lighting, battery storage from home to energy, electric car chargers, wind turbines and hybrid – renewable energy sources including hydrogen technologies.
- What are the specificities of the territories?
Every country is different, but African countries have different rules. Partners in each country are key.
- Which products are the most successful in your export portfolio and why do you think they are competitive?
We are an innovative company owning also patents and therefore the above mentioned products are attractive for these markets.
- What are the most common obstacles you encounter when exporting (regulation, logistics, cultural differences)?
Import licences and local measures.
- How do you assess the competition in international markets and how do you differentiate yourself from it?
We are an innovative company that also owns patents and offers our own unique solutions that customers appreciate.
- How have your export activities changed in recent years, especially in light of economic and geopolitical challenges?
We only do business in markets that have stable policies.
- How do you manage the risks associated with exporting (political, commercial)?
We only work with proven partners and we don’t try – we don’t get involved in speculative projects.
- Do you have any partnerships with locals in foreign markets? How do you choose your foreign partners?
This is the biggest problem with these markets, you will find 95% speculators and many times linked to politicians who can sucker you in and eventually sink you with losses. (note: the interview took place during the Export Club on Sub-Saharan Africa)
Thank you for the interesting interview.