Poles are price sensitive but open to online sales channels
Poland is the sixth largest economy in Europe and the only EU country that did not fall into recession during the 2007-2008 crisis. The northern neighbour has been one of the most attractive destinations for FDI inflows for years and is the leader in the CEE region in terms of the number of greenfield investments. This is why Slovak-Polish trade relations are gaining in importance.
Payment discipline
Poland is ranked 14th in the ranking of foreign investors in Slovakia and recorded a value of EUR 439 million in 2021. Most investment is concentrated in the automotive, engineering, IKT and trade sectors.
Polish companies from various segments are active in Slovakia, such as Merkury Market Slovakia, CCC Slovakia, Wojas Slovakia, Red Black Red White, LPP Slovakia, mBANK and most recently Allegro, Orlen, and the retail chain Biedronka is also preparing to enter the market.
The largest Polish investment in 2004 was the purchase of 55 percent of the Slovak software company Asset Soft by the Polish company COMP Rzeszów, which today operates under the name of Asseco Poland, thus creating the joint venture Asseco Central Europe with headquarters in Bratislava.
Poland is the second most important investment territory for Slovak companies. In 2021, Slovak investments in Poland amounted to EUR 377 million. Approximately 1,000 Slovak business entities have successfully established themselves in the country.