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Successful exporting isn’t just about having the courage to venture out into the world. A company must be prepared for the foreign market.

Eximbanka CEO Rastislav Podhorec also emphasized this point during the panel discussion “Beyond Borders—Realistically and Without Illusions” at the TREND.sk TOP Conference on Industry & Energy 2026.

According to Eximbanka’s Export Barometer, 26.9% of companies consider finding and verifying a reliable partner to be the biggest obstacle. Therefore, when expanding, a thorough knowledge of the market, a suitable partner, and secure financing are crucial.

Among other things, the conference provided practical recommendations on how to prepare for entry into foreign markets in a responsible and realistic manner, with an emphasis on risk management.

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