Presenting a public institution at first glance is no different from building awareness of what we call image building in a corporation or an institution in the corporate sector. Each entity works with its reputation and with the presentation of its identity. Of course, it tries to present its product or service in the best possible way, not only to the public, but especially to its potential customers.
Inclusive and sustainable economic growth in the Western Balkans depends on greater economic competitiveness. However, the biggest risks for these countries are the high share of the informal economy, which on average accounts for more than 40% of GDP, and the lack of modern infrastructure. Despite these challenges, Serbia, Montenegro and Bosnia and Herzegovina in particular are becoming attractive destinations for investment and exports by Slovak companies.
